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Michael Bosson Blog ProfileMichael Bosson
Content Manager, Onomondo
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Enjoy an easy to digest recap of our insightful webinar with Klaus Bruun Egeberg (Head of Mobility and Connectivity, A.P. Moller – Maersk) and Michael Freundt Karlsen (CEO and Co-founder, Onomondo).

Would you prefer to watch the full replay? No problem, you can catch the webinar in its entirety on-demand: Watch Exploring Maersk's approach to IoT connectivity.

The challenge Maersk faces

Maersk is the world’s biggest integrated logistics company by fleet size and cargo capacity. They move over 12 million containers every year to every corner of the globe and represent a hugely interesting IoT use case. So we asked Klaus Bruun Egeberg (Head of Mobility and Connectivity, A.P. Moller – Maersk) about how they use IoT.

Maersk is no newcomer to IoT challenges; they have been dealing in the IoT connectivity space for over ten years. Nowadays, in short, they use IoT to deliver visibility and transparency to their customers so that they know where their cargo is and what condition it is in – no matter where the cargo is in the world.

This challenge requires a robust IoT connectivity solution. Klaus states that the solution they needed had to be global, reliable, and reasonably priced.

The solutions

In the webinar, Klaus and Michael touched on several solutions to the IoT problems Maersk faces.

Freedom to operate

A big priority for Maersk was to become more agnostic towards their vendors. They wanted to be able to involve more vendors, become more flexible, and be in a better position to take up new opportunities as they arise.

While searching the IoT connectivity market for solutions that gave them greater freedom to operate, Maersk came across Onomondo. Maersk wanted freedom to switch operators, which was exactly part of the value proposition that Onomondo brought to them.

There are many use cases for IoT connectivity throughout the Maersk organisation. Onomondo makes it possible to switch operators on SIMs without the need for an EUICC platform, something that is not ordinarily possible in the IoT space. Giving all customers freedom to leave is a core priority for Onomondo and a crucial part of enabling the IoT market in general, according to Michael Freundt Karlsen (CEO and Co-founder, Onomondo).

Constant visibility and debugging

Another important feature for Maersk is stable connectivity, no matter where devices are in the world, and the ability to deliver maximum visibility and insights to their customers.

A critical function of visibility is the ability to debug connectivity from the cloud all the way to the end-point. Debugging from the moment of manufacture is possible with Onomondo in real-time anywhere in the globe thanks to its new infrastructure for IoT connectivity.

Deep connectivity insights are especially beneficial for Maersk when launching new devices. Everything should work according to GSMA standards, but from Klaus’ experience, this isn’t always the case, so the ability to test globally is very helpful.

Devices, data, and battery life

When you develop devices in the IoT space, Klaus says there are basically two directions you can go: powered devices or non-powered devices. Maersk makes both, and battery life is becoming more and more critical.

One of the main costs when deploying devices is battery cost. The further down you can drive this, the cheaper your device and the easier it is to build a business case around it.

How can you reduce power consumption? By reducing the time on-air and/or the amount of data you are sending.

Onomondo looked at the device, connectivity, and cloud equation and decided it would be valuable to make optimise the connectivity part. By making the network play a more active role and unburdening the device of some functions, you receive multiple benefits:

  • Moving SDKs from device to the network means fewer device updates as cloud platforms evolve.
  • Eliminating overhead when delivering data (encryption and other layers) reduces the amount of data you send per transmission.
  • You can save up to 600x of data by using Onomondo’s cloud connectors.

Permanent roaming restrictions

Onomondo is connected to every network in its footprint locally. Full and indefinite integration to the 700+ local operators in Onomondo’s footprint is an important point of differentiation to other MVNOs.

This network core level link is part of Onomondo’s unique infrastructure that makes it possible to reduce data loads on devices while also enabling more visibility and network flexibility.

Watch the webinar for more

If you found the summary helpful, you can get more insights by watching the complete webinar on-demand now.

IoT in global logistics - Exploring Maersk's approach to IoT connectivity