Content Manager, Onomondo
This article is a short recap of our IoT webinar with Mads F. Gregersen, CEO of Connected Cars, and Michael Freundt Karlsen, CEO and Co-founder of Onomondo.
Would you prefer to catch the full replay? No problem, you can catch the webinar in its entirety on-demand: Scaling a digital workshop management tool globally with Connected Cars.
Who are Connected Cars?
Connected Cars has been in business since 2016. Leveraging car data to provide valuable insights into customers' car health, they currently connect over 150,000 cars to workshops.
They represent a fascinating IoT use case. Connected Cars takes complex data from cars and makes it part of a loyalty driving mechanism for car dealerships – offering upsides for the entire B2B2C value chain.
The challenges according to Connected Cars
Today, car dealers and workshops handle a lot of information via printouts and email. But their customers are demanding the same type of digital customer experience they have become accustomed to in other areas of their lives. Digital transformation and becoming more data-driven is essential for this industry.
On top of this, the automotive industry is evolving. Take the exciting development of electric vehicles (EV), for example. They're a boon for climate goals but represent a threat to revenue for workshops and dealerships. The turnover in the service and repair business will drop 30-40% thanks to EVs.
Finally, Connected Cars has 150,000 connected vehicles, which is impressive in itself, but is even more impressive when you know that this includes over 10,000 different make, model, and equipment combinations. And they do this across 20 countries. As you can imagine, this ambitious company has a challenge on their hands with not only hardware and software but also globally scalable connectivity.
So how should car dealers and workshops evolve in light of shifting customer preferences and a changing industry? And how is it possible for Connected Cars to handle the data for so many vehicles across a global setting?
Customer and car loyalty
The customer journey from purchase to aftermarket care is in danger of breaking and being taken over by new players. Dealerships cannot just sit back and hope that the customers come back after the warranty period of their vehicle is over. They can easily be attracted to other players in the market who offer a better deal and/or experience.
To extend customer relationships and improve loyalty for dealerships and workshops, it’s vital to digitise customer relationships. And you could say that the platform in the middle of the relationship between the customer and the dealership is the car. By connecting cars and using data, you can become more relevant for customers.
Connected Cars enables the dealership to work proactively with their customers based on real-time data from the cars. You can build valuable services on top of the data, such as information on how you’re driving and predictive maintenance.
If you achieve this, you’ll increase loyalty and lifetime revenue.
Using IoT to add value
You have two options for automatically getting data out of cars, either the car has a device built into it that can transmit diagnostics or you have to put one in.
Once you have the device, the data coming from cars is quite complex. It’s therefore something that you want a professional to interpret for you, a mechanic in this case.
Providing mechanics with a full diagnostic of your car means they can, for example, have the correct spare parts available for when you visit or they can proactively call you to let you know your car has a critical issue.
The ability to receive and use timely data enables dealerships to deliver extremely satisfying experiences to their customers. This increases loyalty and gives dealerships a chance to survive in a rapidly changing industry.
Scaling telematics solutions globally
Getting timely data into the cloud represents a big hurdle for telematics. Of course, once it’s there you also have security, big data, and user management to worry about. But getting the data seamlessly to the cloud in a scalable way is surprisingly complex.
One issue is that cars are very mobile. They need connectivity across borders that offers continuous visibility, real-time debugging, and security. The device needs to be able to jump between networks as seamlessly as cars can hop between countries in Europe.
In short, connectivity from car to mechanic needs to be stable, everywhere.
When Mads started Connected Cars, he thought the bulk of his focus would be on using the data in the cloud. But in reality, you also need to focus on how to get the data there in the first place.
A simple, secure, and global connectivity solution
Connected Cars partnership with Onomondo has enabled them to simplify the connectivity part of the device + connectivity + cloud equation.
Onomondo peals away the layers of potential problems and bottlenecks when scaling globally to create a one-stop-shop for global cellular IoT connectivity. There’s no need to roam, so Mads only has “one number to call” for every network if he has a question or problem to solve, eliminating a lot of complexity.
Additionally, data privacy and security is vital for professional businesses. It’s not only about having the proper measures in place, you also need to monitor that you have those measures in place. This reliable and transparent security requirement is also something that Onomondo helps with thanks to its unique IoT infrastructure.
For Mads, Onomondo represents a simple and secure solution for their connectivity needs. The network in the middle of their hardware and cloud solutions is something they don’t have to worry about.
Watch the webinar for more
This was just a taste of what was discussed in the webinar. Download the full webinar for valuable insights on scaling a global telematics solution, end-to-end traceability, and much more.